Difference B/W SEO (Search Engine Optimization) & SMO (Social Media Optimization)

	SEO	SMO
Stands for	Search Engine Optimization	Social Media Optimization
Definition as per Webopedia	Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).	Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Utilizes	Search engines such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc.	RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.
Purpose	To generate traffic on a website or blog.	To generate traffic on a website or blog.