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Google Lighthouse

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                                                           Google Lighthouse Lighthouse is an Open-Source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more. You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix...

Difference B/W SEO (Search Engine Optimization) & SMO (Social Media Optimization)

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SEO SMO Stands for Search Engine Optimization Social Media Optimization Definition as per Webopedia Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Utilizes Search engines such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc. RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc. Purpose To generate traffic on a website or blog. To generate...

Content Marketing

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CM (Content Marketing) - A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. "Social media is an integral part of content marketing"

E-Mail Marketing

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"E-Mail Marketing- Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail​except that instead of sending mail through the postal service, messages are sent electronically via email. "

PPC

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"PPC(Pay-Per-click)-You only pay when an interested person clicks, You set your budget to control costs, You can reach your target consumer at the right time with the right ad, Unlike organic search, PPC can show results very quickly, PPC data can inform your other marketing channels. " 

SEM

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"SEM(Search Engine Marketing)- Build Your Network, Connect With Customers, Increase Your Links  "

SMO

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“SMO(Social Media Optimization) – Build Your Brand, Connect With Customers, Promote Product & Service, Convert Visitor to Customers.”